About Rosie and Faris
Faris & Rosie Yakob are the co-founders of Genius Steals, a strategy and innovation consultancy built on the belief that ideas are new combinations. They work with brands, agencies, and startups across the world to ignite innovation from within — helping organizations unlock commercial creativity and connect with culture in ways that actually move the business.
They write regularly for industry publications, judge awards on stages from Cannes to Clio, and speak at events across the globe. Their newsletter, Strands of Genius, was named one of the "7 Essential Reads for Creative Individuals."
Faris is the author of Paid Attention and previously held senior roles including Chief Innovation Officer of an advertising holding company and Chief Digital Officer at McCann Erickson NYC. Rosie previously led social and emerging media strategy at Saatchi & Saatchi and 360i, and began her career developing brand partnerships with Jay-Z and Steve Stoute.
Together, they've worked in and from more than 50 countries, which is either a business strategy or a very elaborate excuse to keep traveling.
Rosie and Faris' Session
Beyond Boring Brief | Make your briefs suck less
Advertising Age reported 81% of surveyed advertisers admitted they are providing unclear briefs. That's a disturbingly high number. So what can agencies and advertisers do to go beyond the briefs that fall short?
At Genius Steals, we work with agencies and brands all over the world - and our broad experience with briefings, templates and processes has led us to rethink the traditional model.