About Tom
A global agency leader turned business founder, Tom helps tech, media and creative businesses to build bigger futures.
Tom is founder and chief strategist of brand consultancy Narratory Capital, LLC, developing strategic direction, growth audiences, propositions and high-value roles for clients including advertising agencies, media companies, space flight pioneers, fintech, digital IDs and global banking. Narratory Capital was named as one of Adweek’s ten indie agencies to watch in 2025.
Previously, Tom was global chief strategy officer at R/GA, designing businesses and brands for a more human future. During Tom’s leadership, R/GA was honored as Campaign’s digital agency of the year, on Ad Age’s Creativity A-List, and as home to Ad Age’s strategic and media planners of the year. Tom’s client work included driverless cars, smart speakers, and mainstreaming the wildest corners of Reddit.
Tom supports the future of the brand-building industry as a keynote speaker at Cannes Lions, an advisor to D&AD, and an advisory board member of marketing innovation companies across the world.
Tom's Session
Building Good Tech Brands in a Bad World
Tech and media businesses are the most valuable brands in the world, and they have a trust problem. Big platforms have shifted from creating value for users to extracting it. Media companies cut opaque deals and reduce .
The relationship between tech brands and their employees and customers has turned adversarial. But it doesn't have to be this way. You can build digital brands that treat customers as smart, resourceful people with problems worth solving. You can build viable commercial businesses on principles of privacy, user autonomy, and product quality. And your strategy work on tech and media projects can open up opportunities for human values to win. This talk will show you how.